MIAMI, FL – Greeting cards are a commodity many people take for granted, but one entrepreneur sees potential in the greeting card industry far beyond the obvious that will help people in unique ways. Matt Argall has a plan to revolutionize this age-old industry and save it from a digital media takeover.
Everything seems to be in digital format these days. While Matt Argall is known for a number of trailblazing projects in the IT and online sector, he recently revealed plans to explore the traditional greeting card industry. “Consumers spend millions of dollars each year on greeting cards,” he explains his motivation. “Greeting cards have been around forever, some even say they can be traced back to ancient civilizations, such as the old Egyptians, who used papyrus to create unique messages for each other. And in Europe, primitive forms of handmade cards were already common in the 15th century.” With so much history and sentiment attached to an every-day commodity, Argall is optimistic that an investment in this industry could be immensely lucrative.
According to a recent publication on Marketwatch, the greeting card industry is bound to thrive due to five major holidays and occasions that are still “best expressed on paper”, namely wedding anniversaries, Mother’s Day, sympathy cards, Bar Mitzvahs, and birthdays. All these occasions have a very personal aspect to it and are celebrated with families and friends, making the greeting card (along with gifts) an integral part of the festivities, something that simply cannot be replaced by online greeting cards. “People still need that personal connection, and real paper greeting cards give them that,” Argall states. “It’s great to be able to send cards and emails online, but when it comes to real world interactions, nothing beats the simple act of handing someone a greeting card that you have picked out especially for them,” Argall adds. “I believe the greeting card industry will continue to thrive, as long as there are people that pursue face-to-face interaction and close relationships.“
Matt Argall was born in Los Angeles and spent the first year of his life in the U.S. From there he and his family moved to Canada. When Matt was eight years old, his parents sold their chiropractic business to return back to the States, this time settling in Florida. There, Matt encountered his first business opportunity when he helped his best friend at the age of 17 to save an ailing online company. The two soon sold products on EBay and distributed them to buyers all over the country, an approach that was brand-new at the time. This early success laid the foundation for Argall’s career as an internationally renowned entrepreneur who has launched numerous companies in a variety of industries and gained an international reputation as a sought-after corporate consultant.